What to Expect When Your Daughter Starts Wearing a Bra

By: Lara Ramos

Watching your tween reach milestones can be both exciting and bittersweet. Among these moments, a girl’s first bra is an important step, one that marks a transition into a new stage of life. Knowing what to expect and how to support her during this change can make the transition smoother for both daughter and mom. Here are some tips from the Apricotton girls about our experiences and how to approach bra shopping to make these conversations positive ones.

1. Understand the emotional milestone 

The journey to wearing your first bra isn’t just about another piece of clothing, it’s symbolic of growing up. Some tweens may feel excited about this transition, while others can be shy, embarrassed or hesitant to talk about these topics at all. Keep in mind that every girl’s comfort level is different so gauge her feelings before breaching initial conversations. By creating a supportive environment, you can give her the confidence to embrace change at her own pace. 

Keep conversations light and encouraging. Let her know that any potential mixed feelings are normal and that you’re there to answer questions and provide support. 

2. Navigating physical comfort

Comfort is key when choosing a first bra. This means not only finding the right fit, but also choosing materials like our nylon and spandex mixtures to prevent sensitive skin irritation. For a young girl, a bra that fits well while providing gentle support can boost confidence, especially in situations where she is self-aware or becoming more active. 

Look for bras made with buttery, stretchy fabric, seamless designs and adjustable straps that allow her to grow with her new purchase. 

3. Make bra shopping fun

Take her shopping for her first bra as a bonding experience! By involving her in the process, you allow her to feel in control and ensure she finds something she actually wants to wear, while also getting to provide your own advice. From bralettes to sports bras, starting with some variety will help her discover what she likes and feels best in. 

Let her explore different styles, colours, and fabrics to find what makes her confident. Our new Aurora Reversible Bra is a great 2-in-1 first pick. Shopping together can help her feel empowered in her choices. 

4. Preach body positivity at home

Reassure her that everyone’s body grows differently, and there’s no one “normal” way to develop. A bra can be a great tool to feel comfortable in her own skin and navigate body changes with confidence. Remind her that these changes are a natural part of growing up and that her feelings are valid and shared by many others her age.

Reframe talks about body image around the house - use positive language and encourage the celebration of individuality. This can encourage her to see bra shopping as a step towards being strong and self-assured. 

5. Find the right fit

A well-fitting bra makes all the difference. Since tweens are still growing, consider options with adjustable straps and stretchy materials that can accommodate body changes. If she feels comfortable with it, use our measurement guide as a starting point to help determine her size. This can also be a helpful skill for her to know as she gets older.

Remember that the perfect fit should offer gentle support without being too restrictive or loose. It should move with her as she grows and plays all day. 

6. Help her with bra care

Now that she has her first bra, introducing her to basic care is an important next step. Teach her how to wash and store bras properly to help them last longer and stay comfortable. This small act of responsibility can also help her take pride in taking care of her belongings. See articles like (insert how to take care of your bras blog once it's posted) to start conversations about these maintenance topics. 

Show her how to hand wash her bras with mild soaps or how to use a laundry bag for machine washing to take care of delicates. It’s an easy way to introduce her to self-care!

7. Prepare for future growth and changes

Let her know that as she continues to grow, her preferences and needs will change. She might outgrow certain styles and want to try new ones. Remind her that it’s all part of the process and that she can update her collection as needed.

Clearly, your daughter’s first bra is a meaningful step, one that’s as much about her emotional growth as her physical changes. By offering her advice, encouragement, and a touch of fun along the way, you’re helping her enter this new chapter with confidence. First shopping trips don’t have to be dreaded tasks, these little moments can become cherished memories and show her that growing up is something that can be navigated with family. 

About the Author

Lara is a Business student at Western University. Her idea of a good time is having fun with friends! From escape rooms to book clubs, she’s always down for a good time and a new adventure. As an only child, she loves the opportunity to be a big sister for so many girls!