every bra grows with you from when you're flat chested to when you finish developing with Apricotton Magic™
"Apricotton normalizes bra shopping with comfy, accessible options like the adjustable Cloud Bra."
"A stretchy bra that's made just for first-time bra wearers. It'll grow as you do and even has removable padding, making it ultra-comfortable."
"Making first-time bra shopping an easier experience for young women and their parents."
"Doing away with the discomfort and awkwardness for young girls buying their first bra."
"A forward-thinking brand that puts the wants of its young customers first. There’s a level of trust, empathy and awareness that’s undeniable."
"Aims to ensure no girl goes through puberty alone through first-person accounts."
"Empowers girls to achieve and feel their best during a sensitive life stage."