A forward-thinking brand that puts the wants of its young customers first.

There’s a level of trust, empathy and awareness that’s undeniable.

"A stretchy bra that's made just for first-time bra wearers.

It'll grow as you do and even has removable padding, making it ultra-comfortable."

"Making first-time bra shopping an easier experience

for young women and their parents."

"Doing away with the discomfort and awkwardness

for young girls buying their first bra."

"Aims to ensure no girl goes through puberty alone

through first-person accounts."

"Empowers girls to achieve and feel their best

during a sensitive life stage."