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A forward-thinking brand that puts the wants of its young customers first.
There’s a level of trust, empathy and awareness that’s undeniable.
"A stretchy bra that's made just for first-time bra wearers.
It'll grow as you do and even has removable padding, making it ultra-comfortable."
"Apricotton normalizes bra shopping with comfy,
accessible options like the adjustable Cloud Bra"
"Making first-time bra shopping an easier experience
for young women and their parents."
"Doing away with the discomfort and awkwardness
for young girls buying their first bra."
"Aims to ensure no girl goes through puberty alone
through first-person accounts."
"Empowers girls to achieve and feel their best
during a sensitive life stage."
here's the difference between our bras
we've been there and are here to help!
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