the VIRAL bras you need for school

Custom Icon 4x stretchier than dupes

to naturally form to you as your weight changes, breasts develop, or underbust widens

Custom Icon 2 buttery soft inner layers

to provide full coverage so nothing shows through, even when you wear your bra without padding

Custom Icon adjustable straps

you can criss-cross to turn your bra invisible under any top (even racerbacks!)

Custom Icon moisture-wicking & breathable fabric

so soft you'll forget you're wearing a bra. It'll never feel tight or stiff against your ribcage


★ ★ ★ ★ ★

"I bought these for my tween daughters first bra and they're the ONLY bras she'll wear"

Patricia Wong

★ ★ ★ ★ ★

"I love that I don’t have to keep buying my daughter new first bras since these grow with her. I’ve saved so much!"

Kelly Roberts

★ ★ ★ ★ ★

"My daughter hated wearing training bras but she refuses to take her Apricotton bras off"

Karen Ferrell

★ ★ ★ ★ ★

"Apricotton bras made my daughter so confident. She loved them so much we ordered 3 more!"

Sandra Hodge

★ ★ ★ ★ ★

"My -year old daughter quickly outgrew basic training bras, but these fit great and will grow with her!"

Evelyn Burch

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