Apricotton | As Seen on Dragons' Den
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$38.00 CAD
10% off 2 | 15% off 3+
"Finally, a bra made just for tweens and teens. WOW!"
- Manjit Minhas, Dragon
- Manjit Minhas, Dragon
"Very smart and incredibly innovative."
- Arlene Dickinson, Dragon
- Arlene Dickinson, Dragon
"I’ve seen a lot in the undergarment space, but nothing this fresh and exciting."
- Manjit Minhas, Dragon
- Manjit Minhas, Dragon
"Nobody else is doing this right now!"
- Brian Scudamore, Dragon
- Brian Scudamore, Dragon
"I love that you built a brand that feels like a big sister to young girls"
- Wes Hall, Dragon
- Wes Hall, Dragon
watch our winning pitch to see why
Apricotton bras are loved by Dragons and moms alike
🌱 4x stretchier than dupes to naturally form to you as your weight changes, breasts develop, or underbust widens
☁️ 2 buttery soft inner layers to provide full coverage so nothing shows through, even when you wear your bra without padding
🙈 Adjustable straps you can criss-cross to turn your bra invisible under any top (even racerbacks!)
💦 Moisture-wicking & breathable fabric so soft you'll forget you're wearing a bra. It'll never feel tight or stiff against your ribcage
110K
